03 — Corporate
New ideas, built with
startup speed.
We work with corporates looking to drive growth through something genuinely new — and bring the creativity of the startup world into a structured corporate environment.
Where we help
Something new
We work with corporates looking to drive growth through innovation. That might be:
- Launching a new business
- Developing a new product
- Entering a new market
- International expansion
- Driving internal innovation
- Standing up an internal startup incubator or accelerator
Because we've worked both with startups and with corporate strategy teams, we can bring genuine startup thinking into the more structured corporate world — and make it actually ship.
Example projects
Primark engaged us to help develop an approach to investing in early-stage companies building promising technologies and materials that could support the achievement of their environmental sustainability targets. The work included a "playbook" setting out the types of innovative companies Primark should consider investing in; a methodology for assessing the attractiveness of target companies; a proposed structure for an internal innovation team; and a definition of the ecosystem needed to ensure a global pipeline of the most attractive opportunities. Using our network, we then identified a small number of potential investment opportunities — with one we strongly recommended.
PayPal engaged us to launch a new product into the Australian market. The launch was behind schedule, with challenges getting a globally dispersed team working together effectively. Working closely with the product owner and the marketing, technology, and legal teams, we reviewed and refined the go-to-market strategy and coordinated a successful launch into the Australian market.
Australia Post had identified a segment of more than 1.7 million Australians they wanted to build new products and services for. The challenge was twofold: they knew little about how these customers interacted with them, and the segment — while strategically vital — included some of Australia's most financially challenged people, so any new idea had to be commercially sustainable. We helped them understand the segment, then developed new business ideas that were both commercially sound and advanced Australia Post's community-service obligations.