We work with corporates that are looking to drive growth through something “new” and innovative.

This could be through:

  • Launch of a new business

  • Development of a new product

  • Entry into a new market

  • International expansion

  • Driving internal innovation

  • An internal startup incubator or accelerator

Our experience working both with startups and also with corporate strategy teams means that we are able to bring the innovation and creative thinking of the startup world into the more structured corporate environment.

EXAMPLE PROJECTS

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PayPal engaged us when they were looking to launch a new product into the Australian market.

The launch was behind schedule and there were some challenges with ensuring that the globally dispersed team worked effectively together.

Working closely with the product owner, marketing, technology, and legal teams, we reviewed and assessed the go-to-market strategy, refined the approach, and helped to coordinate the successful launch of the product into the Australian market.

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Australia Post had identified a customer segment of more than 1.7 million Australians that they wanted to develop new products and services for.

The challenge was twofold: (1) Australia Post knew very little about how these customers interacted with Australia Post and what their shopping preferences were, (2) The customer segment while being incredibly strategically important, represented some of Australia’s most financially challenged individuals, so any new business ideas would have to include creative ways to be financial sustainable.

We were engaged to firstly help understand this customer segment better and then to develop ideas for new potential businesses that were both commercially sound and that also advanced Australia Post’s community service obligations.